CLASSIFIEDS
ADVERTISER'S INDEX
Advertiser
Page #
Website URL
Altronix ......................................................3 .............www.securityinfowatch.com/10212790
Avigilon .....................................................17 ............www.securityinfowatch.com/10215735
Axis Communications...............................2 .............www.securityinfowatch.com/10212966
DSX Access Control Systems..................35 ............www.securityinfowatch.com/10214208
HID Global Corporation ............................36 ............www.securityinfowatch.com/10213866
Ingersoll Rand Security Technologies .. 1,11...........www.securityinfowatch.com/10215684
IFPO...........................................................33 ............www.securityinfowatch.com/10214049
Mercury Security Corp..............................7 .............www.securityinfowatch.com/10214361
Mission 500 ...............................................9 .............www.securityinfowatch.com/10487869
The Sage Group........................................33 ............www.securityinfowatch.com/10712716
Security Specifiers...................................31 ............www.securityinfowatch.com/10300750
Software House.........................................5 .............www.securityinfowatch.com/10215149
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Making Sense
(continued from page 10)
local and cloud-based — will reduce
downtime, bottlenecks and costs.
Savvy retail and hospitality operations, for example, have learned that
information from security devices can
not only reduce loss, but enhance customer support and satisfaction. And,
consider the value of marketing data
such as traffic patterns, display effec-
SPONSORS
tiveness, or scene analysis, enabled by
video analytics.
So what's the problem? As I see it,
not nearly enough attention has been
given to understanding and quantifying the ROI of integrating security into
a converged environment. Some say it
can't be done, and that you just can't
quantify security — I couldn't disagree
more. Good models await creation,
but they require serious thought and
insight, reasonable assumptions, and
sensitivity analysis. Paired with effective communication of results to management, it becomes a no brainer. ❚
Ray Coulombe is Founder and Managing
Director of SecuritySpecifiers.com,
enabling interaction with specifiers in
the physical security and ITS markets;
and Principal Consultant for Gilwell
Technology Services. Ray can be reached
at ray@SecuritySpecifiers.com, through
LinkedIn or on Twitter @RayCoulombe.
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SECURITY TECHNOLOGY EXECUTIVE
January/February 2013
33