Security Technology Executive

FEB-MAR 2016

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32 SECURITY TECHNOLOGY EXECUTIVE • February/March 2016 www.SecurityInfoWatch.com SOCIAL MEDIA & SECURITY niversities and campuses realize that it is more important than ever to listen to and engage with social media for the safety and protection of stu- dents, staff and visitors. There are many social media analytics and situational awareness plat- forms that exist today, and education admin- istrations all over the world utilize these tools for risk mitigation strategies. Athletics, Student Life, Community Relations and Campus Safe- ty departments, for example, are creating pro- cesses and procedures around the use of social media in daily operations. The amount of social media data is massive and continues to grow daily. Large social chan- nels like Twitter and YouTube report seeing more than 500 million posts per day and over 1 billion monthly active users. Social media has completely transformed the way people all over the world communicate, especially young adults. Over 90 percent of young adults ages 18-29 are active on social media today, up from only 12 percent in 2005 (Source: Pew Research, 2015). College students are early adopters of emerg- ing social media channels as well as active users Campuses should implement specific social media strategies based on their unique environment and size by Phil Harris Drinking from the Fire Hose: Social Media on Campus U

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