Security Technology Executive

JUL-AUG 2018

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38 SECURIT Y TECHNOLOGY E XECUTIVE • July/August 2018 • www. SecurityInfoWatch.com SECURIT Y OPERATIONS T he scene is set; thousands of people in sprawling facilities encased in densely populated areas. All of these factors make campus environments uniquely difficult to protect, whether they are for higher education, corporations, or healthcare organizations. Social media complicates this challenging situation even more. People on campus often use social media to share their experiences, making these platforms a valuable source of real-time information about secu- rity incidents. In addition, social media platforms are quickly becoming a primary channel for issuing threats to campuses, which makes awareness critical. In other words, social media is an essential data set, and campus security teams that fail to integrate it do so at their peril. More to the point, teams need new tools to process large volumes of social media content in a highly efficient way. Fortunately, these technologies exist and can help campus security teams respond more quickly when incidents occur. Access Valuable Real-time Data Real-time information is essential for ensuring security professionals are aware of everything that might affect security in and around the campus environment. Potential incidents range from active shooters to crime in adjacent neighborhoods to infrastructure and mass transit problems to natural disasters and weather events. These events not only affect the physical safety of campus facilities and the people who use them but also campus operations. If there is an incident near campus, can staff get to and from work without delay? Will deliveries be interrupted? Does the campus need additional staff to deal with bad weather? To keep the campus running smoothly, decision-makers need access to real-time information for planning and effective implementation. Understanding the Impact of Social Media on Security Operations How social media data helps improve campus threat awareness and incident response time By Ed Monan In all of these cases, social media is where cam- pus security teams can find the latest information about a situation, broadcast by "citizen journalists" who are eyewitnesses to breaking events. Often, these social media posts contain important details, photos, and videos from the scene that help security teams gain a more accurate impression of conditions on or near campus — and that would be impossible to get through other means. Deal with Risks of Campus Violence Examples of how this plays out on corporate, educa- tional, and healthcare campuses are plentiful. Unfortunately, the incidents that bring the dynam- ics into the sharpest relief involve violence. This past April, for example, a shooter entered the corporate headquarters of YouTube in California and wounded three people, one critically, before tak- ing her own life. It's important to note that the layout of the cam- pus contributed to the threat. The shooter did not rush past a security checkpoint. Rather, she entered through an exterior park- ing garage and approached an outdoor patio where YouTube employees gathered. During this event, eyewitness reports of the shooting were detected on social media and com- municated via real-time alerts 11 minutes ahead of the first major news reports. Social media pro- vided further details as the event unfolded, including injuries, road » Social media is where campus security teams can find the latest information about a situation, broadcast by "citizen journalists" who are eyewitnesses to breaking events. «

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