Security Technology Executive

JUL-AUG 2018

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www. • July/August 2018 • SECURIT Y TECHNOLOGY E XECUTIVE 39 closures, and the location of the suspect. This kind of real-time information can help campus security teams maintain heightened awareness of events and adjust their responses appropriately. For educational campuses, the Parkland shooting highlighted the value of real-time information. On February 14, 2018, a shooter killed 17 people and injured 14 others at Stoneman Douglas High School in Parkland, Florida, making it one of the deadliest school shootings in history. At the outset of this cha- otic event, a real-time social media alert arrived 16 minutes before major news reports. Consider how valuable these extra minutes would be if a similar event were taking place on your school's campus. While healthcare is not the first industry that comes to mind when we think of campuses, these organiza- tions are often subject to the same kinds of threats. In 2017, for example, a doctor killed a fellow physician and wounded six others at a hospital in the Bronx, New York. During the shooting, Tweets from eyewit- nesses, including people located on the campus, were identified by social media technology. Some included photos from inside and outside the facility, as well as descriptions of the shooter. The point remains the same: details gleaned from social media can be extremely valuable to campus security teams when- ever these unfortunate events occur. Understand Emerging Campus Threats Threats to campuses may be on the rise. In the weeks after the Parkland shooting, the Educator's School Safe - ty Network 1 tracked an average of 70 threats to school campuses or incidents of violence reported in media every day. For the sake of comparison, the daily aver- age for the previous fall was only 10. According to the nonprofit network, approximately half of these threats are made through social media. Corporate campuses are subject to similar threats, according to findings from Dataminr. Every day, Dat- aminr solutions discover high-impact events and critical breaking information from publicly available social media data. In the last 12 months, Dataminr delivered hundreds of alerts containing threats to For- tune 500 campuses. These alerts were social media posts often threatening violence towards a company or its employees. One interesting point was that some campuses received far more threats than others. Nearly half of these alerts containing threats, for example, were made to tech companies. In today's connected world, one in which technology is deeply ingrained in our daily lives, it makes sense that disgruntled technology users would threaten companies using their own tools or platforms.

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