Security Technology Executive

FEB-MAR 2016

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34 SECURITY TECHNOLOGY EXECUTIVE • February/March 2016 www.SecurityInfoWatch.com to inform decisions about resource deployment and response strategies. • Automate: Effectively detecting the signals from the noise can be a full- time job without automated alerts to provide the most actionable posts. Alerts can be generated on many platforms based on keyword, user or even emoji. With these alerts, SOCIAL MEDIA & SECURITY "Large social channels like Twitter and YouTube report seeing more than 500 million posts per day and over 1 billion monthly active users." Risk never sleeps. Neither do we. At G4S, we're always on the job. We work around the clock and around the world to help security professionals mitigate risk and protect assets. And we make it easier than ever to get everything you need – from security offcers and technology to monitoring and investigators – to address any challenge that may arise. To learn more about our services, please visit g4s.us or call 855-622-5544. Security Officers Security Integration Compliance & Investigations AMAG Technology Request information: www.SecurityInfoWatch.com/10482681 officials can more effectively respond to social media activ- ity and mitigate risk. • Analyze: Mining archived data to identify keyword trends, time-based activity, influential posters, activity trends, social media sources and more enhances real-time and future responses for the most effective strategies. In addition to historic data analy- sis, applying date, time, key- word, username and network filters allows for quick access to the most relevant content in real-time. • Go Mobile: Mobile applica- tions of social media intel- ligence platforms enhance the information sharing between departments and greatly improve situational awareness for teams on the go. Infor- mation can be sent directly to mobile devices of team members in the field, ensur- ing faster and more effective responses. Social media provides impor- tant insights to a variety of departments on campuses. Ath- letics, Student Life, Community Relations and Campus Safety departments are only some of the many depar tments that benefit from the intelligence that comes from social media. Administrators and safety offi- cials not listening and engag- ing in the social conversations on campus miss a critical data source for keeping students, staff and visitors safe. In today's world, it is more important than ever for campuses everywhere to pay attention to all sources of intelligence and put social media to work, using analytics and situ- ational awareness tools as part of risk mitigation strategies. Social media will continue to grow and evolve. Stay ahead of the trends and protect campus by paying attention to the social conversations happening every minute. ■

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